How To Be The ONLY Game in Town
In this episode, Mick Holly chats with Roy Osing author of Be Different or Be Dead. Roy shares how he took a business from startup to $1billion is sales through Audacious Unheard of Marketing. He also reveals how to craft your ONLY STATEMENT - how to position yourself as truly unique. Don't miss this episode!
Key Points
- Roy Osing emphasizes the importance of being audacious in business, advocating for bold and unconventional strategies to create a billion-dollar company.
- The concept of marketing to cravings rather than needs is highlighted, suggesting that understanding and catering to what customers deeply desire can set a business apart and command premium prices.
- Roy introduces the "only statement" as a method for differentiation, encouraging businesses to reframe their approach and position themselves as the unique provider of something that no other competitor offers.
You can contact Roy at:
or go to his website:
Chapters
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2:23 | |
7:00 | |
10:24 | |
14:57 | |
21:13 | |
27:25 | |
31:00 | |
35:50 | |
40:51 | |
49:32 | |
55:13 |
Transcript
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