Sell the Sizzle
"Sell the Sizzle," hosted by sales veteran Mick Holly, focuses on the art of selling benefits over features, offering insights for a range of professionals.
How To Be The ONLY Game in Town
In this episode, Mick Holly chats with Roy Osing author of Be Different or Be Dead. Roy shares how he took a business from startup to $1billion is sales through Audacious Unheard of Marketing. He also reveals how to craft your ONLY STATEMENT - how to position yourself as truly unique. Don't miss this episode!
Key Points
- Roy Osing emphasizes the importance of being audacious in business, advocating for bold and unconventional strategies to create a billion-dollar company.
- The concept of marketing to cravings rather than needs is highlighted, suggesting that understanding and catering to what customers deeply desire can set a business apart and command premium prices.
- Roy introduces the "only statement" as a method for differentiation, encouraging businesses to reframe their approach and position themselves as the unique provider of something that no other competitor offers.
You can contact Roy at:
or go to his website:
Chapters
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| 7:00 | |
| 10:24 | |
| 14:57 | |
| 21:13 | |
| 27:25 | |
| 31:00 | |
| 35:50 | |
| 40:51 | |
| 49:32 | |
| 55:13 |
Transcript
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