Sell More by Making Your Ideas “Sticky” with BRAIN GLUE

Key Points

• Selling benefits over features involves eliciting an emotional response in the customer, which is more effective than logical persuasion alone.
• Creating a memorable and emotionally resonant message can be achieved through techniques such as using rhymes, metaphors, and telling stories that the audience can identify with.
• Understanding what your customers love about your product or service and who should not buy from you can help you target your sales pitch more effectively and resonate with the right audience.