Sell the Sizzle
"Sell the Sizzle," hosted by sales veteran Mick Holly, focuses on the art of selling benefits over features, offering insights for a range of professionals.
5 Secrets to Mastering Objections
If you can't master objections you cannot start or advance the sale. If objections derail your ability to build value with the prospect you can't close the deal. In this episode I reveal 5 secrets that will pave the way to mastery.
Key Points
- Mastering objections is crucial in sales and involves taking responsibility for every objection, understanding that the most dangerous objections are unspoken, and recognizing that most objections are complaints that can be addressed through effective communication and role-play practice.
- There are four categories of objections: product-related, money-related, time-related, and stalling tactics, and within these, there is ultimately only one true objection to identify and overcome.
- Handling objections is an art that requires daily practice, categorization of common objections, and role-playing within your team to become adept at turning objections into opportunities for closing a sale.
Chapters
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| 1:18 | |
| 3:27 | |
| 6:56 | |
| 9:42 | |
| 13:12 | |
| 16:29 | |
| 17:01 | |
| 17:22 |
Transcript
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