Sell the Sizzle
"Sell the Sizzle," hosted by sales veteran Mick Holly, focuses on the art of selling benefits over features, offering insights for a range of professionals.
What the heck happened to your leads?
How can you be a sizzling rainmaker when you have no leads? Where are they and why isn't your organization delivering them to you so you can close them? In this episode I will clarify where your leads are slipping through the cracks and how to ensure they reach you, the killer closer!
Key Points
- Misaligned messaging between marketing materials and sales conversations can cause leads to disengage, so it's crucial for sales messages to resonate with the target audience's interests.
- To maximize lead conversion, respond quickly to inquiries, follow up persistently, and use marketing automation tools to nurture leads over time.
- Sales professionals need to take proactive steps in their lead generation and nurturing processes, utilizing compelling messages and offers to turn prospects into customers.
Chapters
| 0:00 | |
| 1:37 | |
| 3:17 | |
| 5:22 | |
| 6:18 | |
| 8:06 | |
| 11:04 | |
| 12:06 | |
| 12:57 |
Transcript
Loading transcript...
- / -