Sell the Sizzle
"Sell the Sizzle," hosted by sales veteran Mick Holly, focuses on the art of selling benefits over features, offering insights for a range of professionals.
How to Get a Meeting with the CEO
In today's episode is nothing short of thrilling. We're diving into the elusive world of securing a meeting with the top brass, the big cheese, the CEO. In the vast realm of sales, it's often the ultimate decision-maker, the CEO, who holds the keys to success. But reaching this elusive figure can be as challenging as hunting a lion in the African savannah. They're highly protected by gatekeepers, hidden contact information, and a relentless schedule.
Key Points
- To secure a meeting with a CEO, engage in thorough research and utilize a "Trojan horse" to gather insights on the company's challenges and what keeps the CEO awake at night.
- Craft a succinct, compelling pitch that resonates with the CEO's priorities by tuning into "WIFM" (What's In it For Me) and practicing it until it's polished and convincing.
- Stalk the CEO by calling outside of normal business hours to bypass gatekeepers, and when you get through, deliver your value proposition confidently, giving the CEO a decision to make.
Chapters
| 0:00 | |
| 1:02 | |
| 3:02 | |
| 6:13 | |
| 9:12 | |
| 14:42 | |
| 16:30 | |
| 17:06 | |
| 18:18 | |
| 19:03 |
Transcript
Loading transcript...
- / -