Sell the Sizzle
"Sell the Sizzle," hosted by sales veteran Mick Holly, focuses on the art of selling benefits over features, offering insights for a range of professionals.
Do You Exhibit a Cheesey Sales Spiel or a Classy Sales Skill?
Get ready to dive deep into the world of sales on the 'Sell the Sizzle' podcast! In our latest episode, we unravel the fine line between authentic sales skill and cringe-worthy sales spiel. Ever encountered a pitch that felt oily and insincere? We break down the key differences and share tips on how to evolve from a scripted salesperson to a genuine rainmaker. Join us as we cut through the bull and explore the art of selling with confidence, authenticity, and a touch of edginess. Stay tuned for valuable insights that will transform your approach and make you a true sizzle-selling sensation!"
Key Points
- Sales spiel is viewed negatively as it often comes across as insincere and prewritten, lacking the engagement and personalization that comes with genuine sales skill.
- Developing true sales skill requires subconscious competence, where sales techniques and empathy are second nature, allowing for active listening, adaptability, and problem-solving in real-time customer interactions.
- To transition from sales spiel to sales skill, one must start with a script and through consistent practice, imprint the desired sales process into the subconscious, enabling a natural and effective sales approach.
Chapters
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Transcript
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